At DMC, we have developed brochures and collateral materials highlighting a wide array of professional capabilities. For example, we were hired by a top international law firm to write copy for more than three dozen brochures, including a firm-wide capabilities brochure, and brochures featuring industry-focused teams serving the energy, financial services, health care, life sciences, advertising and marketing, and media and entertainment sectors.

Displayed here: The large photo is a quick snap shot of a number of brochures for which we helped write the copy. Click on the smaller images to see in more detail two examples of brochures we helped write.

DMC has extensive experience assisting with newsletter development. We helped an international law firm launch a family of newsletters focused on the financial industry.

Displayed here: These are two examples of newsletters that we helped develop and continue to support. Our services include review of source material to help identify story ideas, creation of production schedules and coordination of writing assignments, article ghostwriting and editing, and production oversight.

DMC founder Ritchenya Dodd served as editor and managing editor for a Washington, D.C.-based legal newsletter publisher.

DMC writers have been retained to help write and edit articles for lawyers, business executives and consultants, legal marketers, and PR and other professionals. We have drafted articles that have been placed in national news publications, trade magazines, and on public advocacy Web sites.

Displayed here: We were retained by a PR firm to write a journalism-style article for an advertising supplement sponsored by a law firm.

We also have helped write:

• A letter to the editor for the CEO of a biotechnology company, which was published in a national news publication
• An op-ed for the general counsel of a major trade association that was published in a national business magazine, and a legal article for same GC that was published by a political advocacy group
• An article for a principal of a PR firm that was published in a national political magazine
• A series of articles and white papers for top executives of a business consulting company and the company's affiliated think tank
• A monthly magazine column for the President of a national trade association

DMC often is retained to assist with the development of media communications, including reporter backgrounders and pitches, news releases, FAQs and more. We have a great track record for writing news-style pitches that catch the attention of major publications, and have developed a particular focus in assisting with media crisis response.

Displayed here: The first example is an Associated Press placement we obtained for Seeger Weiss LLP. We were retained to alert the media to a law suit filed on behalf of foster children alleging abuse at the residential center entrusted with their care. We drafted the pitch and placed the story in The New York Times, the AP, and generated on-air coverage from CNBC and several New York metropolitan stations.

Displayed here: The second example is a product launch announcement that we helped write for a biotechnology company. The client originally hired DMC to help with crisis response, when the company became aware that it was about to be the subject of an inaccurate story in a major national publication. We worked with company officials, legal counsel and PR counsel to develop crisis communications, including extensive answers to reporter questions, detailed response materials for the company's Web site, a letter to the editor, and communications with key constituencies such as investors.

In addition to these projects, we:

• Wrote a media backgrounder on a Philadelphia litigator that resulted in a full-page profile in Forbes
• Wrote a backgrounder describing a legal team’s pro-bono defense of an Amish group, which resulted in coverage in The New York Times

We have written content for the sites of several leading international and domestic law firms, including one of the top fifteen largest law firms in the world, several top-tier Washington, D.C. firms, a New York complex litigation firm and a business consulting firm. In addition, we have written news articles and other informative content for online publications.

Displayed here: We were retained to ghostwrite an extensive amount of news-style articles and summaries for two Web sites devoted to advertising law over a period of four years.

DMC founder Ritchenya Dodd worked as a journalist for a decade before entering the field of professional services marketing. She held positions at publications and organizations that include The National Law Journal (New York), Associated Press (Philadelphia Bureau) and Thompson Publishing Group (Washington, D.C.).

While at the NLJ, Ritchenya served as Law Firm Management columnist and covered other news. As a reporter for The Legal Intelligencer in Philadelphia, she received a Pennsylvania Publishers Association Keystone Press Award for her coverage of environmental issues.

She has freelanced for business and legal publications.

Displayed here: Examples of Ritcheny’a work from the ABA Journal, Associated Press and The National Law Journal.