Dodd Marketing Communications

At Dodd Marketing Communications, we help lawyers, professional services firms and other companies engaged in business-to-business marketing distinguish themselves in a crowded market. We bridge the worlds of business, professional services and media by developing powerful B2B messages to effectively reach our clients' target audiences.

And because it's always nice to receive a little extra support, in addition to our focus on content development, we provide related consulting services.

Articles^*

DMC professionals ghostwrite articles for attorneys, business consultants, and marketing and public relations professionals. We have helped write and edit articles that have been published by national publications, professional trade journals and public advocacy organizations. We draft white papers, client alerts and articles for publication in newsletters and on client Web sites.

We have been hired for ghostwriting assignments by clients who include:

• The general counsel of a major advertising trade association
• Several executives of a top business consulting firm and affiliated Think Tank
• A senior executive of a leading legal technology company
• The president of a marketing association
• Senior law firm partners

We have written articles addressing topics that include:

• Advertising and media
• Bankruptcy law
• Biotechnology
• Business analytics
• Commercial finance
• E-discovery
• Marketing trends
• Intellectual property
• Uniform Commercial Code

DMC head Ritchenya Dodd has been retained as a writing coach and provides individualized advice on how to achieve more concise, muscular writing.

*For examples of our article writing, please click here and here.

Brochures & Collateral Materials^*

DMC professionals have extensive experience writing copy for brochures and other collateral materials. We have drafted content for projects such as:

• A firm-wide capabilities brochure for a global law firm
• The primary collateral piece for a business consulting Think Tank
• Brochures featuring multidisciplinary legal teams focused on sectors such as energy, financial services, health care, life sciences, advertising and marketing, and media and entertainment
• Dozens of law firm practice brochures
• “Sell sheets” describing the products and services of a business consulting firm

We have written brochure copy describing professional practices in nearly every area of commercial law, including:

*For examples of our brochure content development, please click here.

Newsletters & Other Marketing Materials^*

DMC has helped an international law firm develop newsletters that cover the global financial industry, commercial finance, and restructuring and bankruptcy. We continue to assist with these projects.

Our services include:

• Development of production schedules
• Assistance with identification and selection of source material
• Story assignment coordination
• Article ghostwriting and editing
• Production oversight

We also have written other marketing materials such as client bulletins, client letters, practice descriptions, attorney ranking submissions, directory listings, and recruiting and professional development materials.

*For examples of our newsletter development, please click here.

Media Communications^*

DMC often is retained to assist with the development of media communications, including reporter backgrounders and pitches, news releases, FAQs and more. We have a great track record for writing news-style pitches that catch the attention of major publications, and have developed a particular focus in assisting with media crisis response.

For example, we:

• Were retained by a biotechnology company with an exciting new product, which received notice that it was about to be the subject of a potentially inaccurate story in a major national publication. DMC immediately sprang into action, working around the clock with company officials, legal counsel and PR counsel to develop crisis communications materials, including extensive answers to reporter questions, detailed response materials for the company’s Web site, a letter to the editor, communications with key constituencies such as investors, and a product launch announcement.
• Wrote a media backgrounder on a Philadelphia litigator that resulted in a full-page profile in Forbes.
• Drafted a backgrounder for a New York litigator on a case he filed, and pitched the story, resulting in high-profile coverage by numerous major media outlets, including the Associated Press, The New York Times, CNBC and several New York metropolitan television stations.
• Drafted talking points for members of senior management of a global law firm in preparation for potential breaking news.
• Wrote a backgrounder on a legal team’s pro-bono defense of an Amish group, which resulted in coverage in The New York Times.

*For examples of our media communications work, please click here.

Web Content^*

At DMC, our professionals have years of experience developing Web content. We have written content for the sites of several leading international and domestic law firms, including one of the top fifteen largest law firms in the world, several top-tier Washington, D.C. firms, a New York complex litigation firm and a business consulting firm.

In addition, we have written news articles and other informative content for online publications. We were retained to ghostwrite news-style articles and summaries for two Web sites devoted to advertising law over a period of four years.

*For examples of our web writing, please click here and here.

Business Development Consulting

At DMC, we have broad business development experience.

DMC head Ritchenya Dodd was retained as a consultant to support the business development efforts of a global law firm’s multidisciplinary financial services team. She helped create business plans, develop marketing materials, prepare responses to requests for proposals (RFPs) and prepare team presentations (in-house and client pitches). She planned a major conference in New York for leaders in the financial services industry from government, business and law.

We have written and edited numerous legal services proposals in response to corporate requests for proposals (RFPs) and understand and respect the confidentiality issues involved in being retained for such projects. In addition, DMC was retained to edit a large quantity of content to be included in a major law firm’s proposal generator database.

Recently, DMC has developed an area of focus in assisting professionals to design personal marketing plans. Our simple, four-step process helps clients to:

• Identify their target audience
• Develop a key message that meets the needs of their audience
• Prioritize and link marketing efforts
• Reach out to business prospects

Our approach helps clients maximize the use of their limited time and marketing resources, while maximizing results.