Sell It to Me Straight:
About the Blog & Author
'Sell It to Me Straight' is written by Ritchenya A. Dodd, principal of Dodd Marketing Communications. Ritchenya is a lawyer and award-winning former journalist.
'Sell It to Me Straight' covers the world of professional services and business-to-business marketing. In an increasingly crowded market, it's becoming harder for professionals and their businesses to distinguish themselves. The mission of this blog is to identify issues that are top of mind--among lawyers, other professionals and businesses, and weigh solutions.
In a way, by launching this blog, I've come full circle. As The National Law Journal's Law Firm Management Columnist several years ago, I became so fascinated by the evolution of law firm marketing that I decided I might want to make a career change--which I did. But the journalist in me never died, and I still do a fair bit of writing for publication (often for clients). My hope is that this blog will provide a forum to discuss the challenges we face--as well as an occassional outlet for humor.
I have been fortunate to have learned a tremendous amount from a wide array of talented executives, professional services managers, and marketing and communications professionals. Talented as you are, I know you also are tremendously busy. But I hope you'll stop by and put in your two cents.
Thanks in advance!
--Ritchenya
About the Author
As the principal of Dodd Marketing Communications (see below), Ritchenya Dodd has helped bring messages to market for powerful professionals engaged in business-to-business marketing around the world. She is a lawyer and award-winning former journalist with more than seven years of marketing communications experience. Before striking out on her own, she served as the Marketing Manager for the New York/New Jersey region of a global law firm.
Prior to entering the field of marketing, Ritchenya worked for seven years as a journalist. She served as the Law Firm Management columnist for The National Law Journal (
Ritchenya earned a J.D. (with distinction) from the George Mason University School of Law in 1993, where she served as law review manuscript editor. She lives in
About DMC
The mission of Dodd Marketing Communications (www.dodd-marketing.com) is to help lawyers, professional services firms and other companies engaged in B2B marketing distinguish themselves in a crowded market. Clients include leading law firms, business consultants, technology providers and public relations firms. DMC crafts powerful messages to effectively reach clients’ target audiences. Our professionals develop content for articles, brochures & collateral materials, newsletters & other marketing materials, media communications and web sites. We also provide related consulting services.
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DMC Closing Its Doors
DMC has closed its doors to make way for new career opportunities. For transition assistance, please contact us through the Contact page.
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Sell It to Me Straight: Where to Put Your Marketing Resources Now
In addition to cutting their marketing budgets, many firms are redirecting general marketing resources to more focused client development.
While it makes sense to reach out to current and prospective clients, if you don’t have a powerful marketing message—which clearly distinguishes you from other service providers—you could end up wasting time and resources.
In an article I recently wrote, I argue that the most effective form of marketing in today’s climate is personal marketing—which focuses on the professionals at a firm who have the strongest ability to bring in business.
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Sell It to Me Straight:
About the Blog & Author
'Sell It to Me Straight' is written by Ritchenya A. Dodd, principal of Dodd Marketing Communications. Ritchenya is a lawyer and award-winning former journalist.
Add a Comment
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