Sell It to Me Straight: Where to Put Your Marketing Resources Now
July 21, 2009
In addition to cutting their marketing budgets, many firms are redirecting general marketing resources to more focused client development. While it makes sense to reach out to current and prospective clients, if you don’t have a powerful marketing message—which clearly distinguishes you from other service providers—you could end up wasting time and resources. In an article I recently wrote, I argue that the most effective form of marketing in today’s climate is personal marketing—which focuses on the professionals at a firm who have the strongest ability to bring in business.

DMC Closing Its Doors
October 01, 2009
DMC has closed its doors to make way for new career opportunities. For transition assistance, please contact us through the Contact page.

Sell It to Me Straight: Where to Put Your Marketing Resources Now
July 21, 2009
In addition to cutting their marketing budgets, many firms are redirecting general marketing resources to more focused client development. While it makes sense to reach out to current and prospective clients, if you don’t have a powerful marketing message—which clearly distinguishes you from other service providers—you could end up wasting time and resources. In an article I recently wrote, I argue that the most effective form of marketing in today’s climate is personal marketing—which focuses on the professionals at a firm who have the strongest ability to bring in business.

Sell It to Me Straight: About the Blog & Author
March 31, 2009 By Ritchenya Dodd - Dodd Marketing Communications
'Sell It to Me Straight' is written by Ritchenya A. Dodd, principal of Dodd Marketing Communications. Ritchenya is a lawyer and award-winning former journalist.